Sign up for Augvocacy 2019: Amplifying Asian voices in books & media

Friends, I am extremely excited to introduce Augvocacy 2019 on my new site for the first time! Admittedly, this little announcement post is a bit late, and I’d like to point all fingers at my internship program and the five international blog tours I have for this month. Nevertheless, despite the small delay, I hope you are all as eager as I am to come aboard this project!

In case Augvocacy doesn’t ring any bells to you, it’s a humble passion-driven project that I began in 2018, when I still worked on my now-deleted blog, That Bookshelf Bitch. I came up with this idea as a fun and meaningful way to celebrate my birthday, as well as to nod towards my country’s Buwan ng Wika. Buwan ng Wika roughly translates to our national language month, which falls — as you may have already guessed — on my birth month, August.

Considering how the root inspiration for this endeavor is Filipino culture, tradition, and language, the first ever Augvocacy featured numerous Filipino bloggers, readers, and even authors. However, unlike last year, Augvocacy 2019 is not only open to Filipino voices but Asians as well — which has easily doubled my excitement! Read on to learn more about this project and how you can participate!


Augvocacy is a shortened term for August with an advocacy. Essentially, Augvocacy aims to bring together like-minded individuals in actively forwarding a particular advocacy. My goal is to make this a yearly project, which entails a different, yet nonetheless important, cause per year.

For the previous year (#Augvocacy2018), the call was to foster a culture of reading in the Philippines — and this was spearheaded by different members of the Filipino book community, namely, authors, bloggers and readers.

For this year (#Augvocacy2019), I’m expanding the call into something more inclusive and extremely close to my heart: amplifying Asian voices in books and in media. Aside from heeding the demand for more Asian representation, it also aims to debunk the bigoted view that Asian cultures are a monolith and to shed light on the nuances of struggle and privilege within and across our own communities. In amplifying Asian voices, I hope for all of us to celebrate the beautiful diversity and intersectionality within Asia, as well as to recognize the incredible necessity of having our own stories told and our cultures portrayed thoughtfully and sensitively.


First and foremost: Anyone and everyone who identifies as Asian is welcome! In highlighting the importance of intersectionality and diversity, I hope to collect posts and stories from queer Asians, Asians with disabilities, plus-sized Asians, darker-skinned Asians, and simply, Asians from different walks of life.

Augvocacy will run from the 1st day of August until the 28th, spanning nearly the entire month. For this year, a few changes in the mechanics have been implemented.

All Augvocates — that is, participants of #Augvocacy2019 — will be asked to write individual pieces that revolve around or touch on this year’s advocacy: amplifying Asian voices in books and in all forms of media. These individual pieces are largely up to the participants. Topics can range from personal insights on the chosen advocacy, lived experiences (e.g. what it’s like growing up with little to no media representation), discussions, and even list-type articles (e.g. 8 Asian stereotypes in films that need to disappear). In contrast to last year wherein participants had to use their own online platforms, these pieces will be released on my blog on a (hopefully) daily basis, and towards the end of the month, I will compile all of them in a recap post.

Unfortunately, due to the delay and time constraint, there will be no Augvocate interviews for this year. However, to make up for it, there will be a Twitter DM group for the participants to befriend and to interact with one another. Additionally, a Twitter chat is also an idea I may be toying with. And finally, one lucky, randomly selected Augvocate will receive a special package from me!


Awesome! If you’re interested in being an Augvocate, you can fill out this participation form until 11:59 PM, July 14 (Philippine time) — or until all 28 slots are taken. Whichever comes first.

Confirmation emails, together with the publicity materials, will be sent out the following day. It’s that easy and it’s that simple. I’m really hoping to have you on board for this! (If you’re not Asian and would like to help out in any way, then maybe spread the word about Augvocacy to all your Asian friends and share the post on social media!)

I’d love to hear from you!

🌻 Are you planning to sign up as an Augvocate this year?

🌻 Do you think Asian representation in books and in media is something that ought to be discussed more frequently?

🌻 What other advocacy would you like Augvocacy to champion in the future? I’m very open to suggestions!

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16 thoughts on “Sign up for Augvocacy 2019: Amplifying Asian voices in books & media

  1. Ahhh, Shealea, I think this is such an awesome project!!! I’m currently very backed up with blogging and writing guest posts at the moment, so I don’t think I’ll be able to participate, but thank you so much for the invitation! I will do everything in my power to help boost Augvocacy! Best of luck with it, love! ❤


  2. Just signed up! Thank you for this initiative. 🙂 I’m a Filipina who moved to Paris 2 years ago. I keep promoting our literature to the French in the university (i’m a researcher) and I’m glad to realize there are so many movements like this that seek to promote the multiplicity of Asian realities and experiences.


    1. Hi, Camillea! Thank you for your support! As much as possible, I don’t want to impose a topic on anyone. But! You can always just write about your opinion regarding current Asian representation in books and in media, or perhaps what you hope to see in terms of representation in the future. 😊

      Liked by 1 person

  3. This looks so cool and such a great idea, I always think Asian voices aren’t heard enough in Western media and it never fails to annoy me how a “diverse” cast or representation in books and film seem to ignore inclusion of the continent half the time and instead refer to including one POC so to have a month amplifying these voices is an incredible thing to be doing! Definitely signing up!


  4. This is such a fantastic initiative, Shealea 😊 I am joining my office back in August, post my maternity leave, so I won’t be able to contribute much in the initiative this time. But obviously I am here to boost up the project as much as I can 😃


  5. THANK YOU SO MUCH FOR YOUR SERVICE IN THIS COMMUNITY, SHEALEA. This advocacy is amazing in so many ways and I really love to join but I’d be entering college in August and I don’t think I’ll be able to participate properly if I sign up 😭😭😭

    Nevertheless, I will boost everything related to this advocacy to show my support and love. Asian voices definitely need to be heard and I believe everyone needs to take a step to make that happen.


  6. Wow Shealea! This is the first time I heard of this initiative and I am definitely signing up! You’re a wonderful human being and the Asian book blogging community is lucky to have you. 💋

    Liked by 1 person

  7. I am TOTALLY signing up, and even if I am not a part of this, I will be boosting the EFF out of all posts. This is such an awesome idea, Shealea, and I am looking forward to it!


  8. this is such a great initiative!! honestly shealea ur basically a pillar of book blogging community & it’s so beautiful that u keep advocating for diverse voices to be heard!

    – anna


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