What questions should be asked before writing a blog post? With almost five years of blogging under my belt, I’ve determined my biggest blogging kryptonite: I have too many ideas and too little time to write all of them.
At first glance, this might not appear to be a weakness. But the big oof that comes with having tons of ideas is getting overwhelmed by them. Having many ideas results in asking many questions. Should I go for it? Which idea do I work on first? Where and how do I start? Moreover, it can feel like splitting my attention a hundred times, leading to a hundred incomplete drafts. Conversely, there’s also a risk of fully investing in the wrong idea or an idea that initially sounded great but actually isn’t. And no pain is as exquisite as the regret I feel after exhausting my energy in something not worth my while.
In addition, let’s not forget that for a lot of us, blogging isn’t a full-time job. We have commitments and responsibilities outside of our little online bubbles. Unless our entire livelihood is rooted in blogging, we don’t have the privilege of solely focusing on our blogs. Thus, it’s extremely vital that we know which blog posts to prioritize and which ideas to invest in. Especially before we commit to writing these blog posts.
What makes an ideal blog post?
Truthfully, there are many valid answers to this question. The “ideal” depends on the content creator’s goals and values. Personally, my mantra is to always create with clear intent and purpose. Vicky has written a beautifully insightful post on what blogging with intention means to her. A lot of what she’s said really resonates with me. But of course, my intent varies slightly from hers.
For me, the ideal blog post is personally meaningful to me and valuable to my readers. In other words, there needs to be a good balance between the passion I feel and the impact I can make through my content. Between expressing myself and catering to my audience. As much as possible, I keep in mind that these two goals are not mutually exclusive — and with the right set of questions, I can find the sweet spot that can satisfy both.
So, before writing blog posts, what are the right questions to ask?
Many people, including bloggers and content creators, have several misconceptions about strategy. For instance, some view strategy as an invitation to additional, unnecessary stress. But that couldn’t be farther from the truth, in my opinion.
Because at the heart of it all, strategizing means identifying methods for ease and efficiency. Its goal is to streamline processes, not further complicate them. Moreover, it’s the practice of assembling guidelines that can help you work better and smarter.
With that said, a key component of a good strategy is knowing what questions to ask. In this case, knowing what questions to ask before writing a blog post. I’m not going to pretend that I know everything there is about strategy. (Because I truly don’t!) But for today, I’d like to share my personal guidelines that have helped me purposefully create content that I’m very proud of. Here are six big and important questions that I ask myself before writing a blog post.
1. How strongly do I feel about this topic?
I work best when I’m passionate about what I’m doing. And this very much applies to my writing and blogging as well. In fact, as a passion-driven person, writing about a topic that I don’t feel personally connected to can feel like pulling my own teeth. Painful, tiresome, and why on earth would I do it willingly?
The reality is that coming up with ideas is quick and easy, but carrying them out and seeing them through can be very laborious. Physically, mentally, and emotionally. In my early years of blogging, I was guilty of starting blog posts, losing steam, and abruptly abandoning them. Looking back, it was a lot of wasted effort, time, and energy.
I’ve learned that ‘losing steam’ is frequently due to short-lived or fleeting interest. It can also be caused by impulsive decision-making. Therefore, it’s important to take a step back and really reflect on our feelings and on our level of commitment.
Ask Yourself
- What is your personal connection to this idea?
- What’s driving you to write this post? Is this motivation spur-of-the-moment, or have you been thinking about this for a while?
- How confident are you that you can finishing writing this post?
2. Am I qualified to write about it?
One of the most wonderful things about blogging is the freedom of expression, especially creatively. But if you want to write something meaningful, you need to be knowledgeable and sufficiently equipped to write it. Specifically, this means having ample knowledge about the subject matter and self-awareness of your position in relation to it.
For example, if you’re hoping to write about Asian representation in mainstream media, what do you know about it? More precisely, what do you know on a personal, firsthand level and what do you know on a broader, more professional (e.g. academic-wise, industry-wise) level? What is your role in this — are you an actor, director, college student majoring in media and film, or part of the target audience for Asian-led media? Are you Asian or part of the Asian diaspora? Are you directly involved or affected? If yes, how so?
To clarify, you do not need to be an expert on the topic in order to discuss it meaningfully. In the same vein, you do not need fancy titles or formal certifications to establish your ‘qualification’. However, in an age where anyone who’s anyone can say whatever they want on the Internet with little to no repercussions, disinformation has become more rampant and more dangerous than ever.
Moreover, when you have a platform, you are responsible for the content you create and the information you disseminate. Even if your blog post is nothing more than a casual conversation or a collection of personal musings. It is your own responsibility to assess your credibility and to determine whether you are fit to spearhead the discussion.
Ask Yourself
- Are you the best person to write about this topic? Why do you think so?
- By writing this blog post, are you talking over someone else? Is that someone else from a marginalized community that you aren’t part of?
- What sources, expertise, and experiences do you have that establish your credibility on this topic?
- Are you confident in your knowledge of the topic? If not, how do you plan to bridge the gaps in your repository?
- What tools do you have at your disposal that can help you facilitate this discussion?
- Are you ready to write this? And more importantly, are you ready to accept full responsibility for writing it?
3. Is it time-bound or evergreen?
In an increasingly fast-paced world, timing can make or break everything. Blog posts are no exception! A poorly-timed blog post can result in poor performance in terms of views and engagement. Similarly, publishing a post at the most opportune time can incite a lot of interest in you and in your blog. And this can then lead to incredible growth. Thus, timing is an essential component in deciding which blog post ideas to prioritize.
As a rule of thumb, I prefer writing blog posts that are either time-bound or evergreen. This is because, with the right strategy, you can use these posts to your advantage. Meanwhile, blog posts that are neither time-bound nor evergreen tend to stagnate. They are also more likely to have little relevance, shorter shelf life, and limited opportunities for growth. But I’m getting way too ahead of myself.
Time-bound Content vs. Evergreen Content
A time-bound blog post pertains to content that performs better or worse, depending on the time. This encompasses timely and seasonal posts. Timely content is currently relevant, whereas seasonal content tends to pique interest during certain times of the year. For example, a post about protecting your mental health amidst a global pandemic is timely because COVID-19 continues to impact our lives. For another example, a post about gift-wrapping tips and techniques becomes really relevant around the holiday season. Both guarantee an increased bump in views and engagement for short, limited periods of time.
Meanwhile, an evergreen blog post pertains to perpetually relevant, lasting content that will continue to accumulate traffic long after its publication. In other words, its relevance is not tied to time. And because of that, it’ll stay “fresh” and sustain a healthy amount of views and engagement. Although evergreen content might not lead to a rapid increase in statistics, it does guarantee growth and benefits in the long-run. Popular examples of evergreen blog posts are curated lists, instructional “how-to” guides and tutorials, and product reviews.
4. What can I contribute to the conversation? How valuable is this contribution?
Here’s a little-known secret: you do not need completely original content to have a hugely successful blog. An unpopular opinion, I know. But if you asked me to pick between original ideas and valuable ideas, I’d happily bet on the latter.
Why? First of all, “100% original” ideas are very difficult to come by in this day and age. Second, people may want original content, but there are very few ways to actively find them. Hypothetically speaking, if you’re an undergraduate student looking for a thesis topic that’s never been done before, how are you going to find it online? What keywords will you type into your search engine’s bar? Exactly. Odds are in favor of you accidentally stumbling across original content, but not because you typed a magical string of keywords together. Finally, original ideas aren’t necessarily great ideas. A delivery service that pairs up books and cupcakes together? Possibly a novel idea, but there probably isn’t a demand for it.
In contrast, people will actively seek out content that they believe is valuable. This exact reasoning is why instructional tutorials, guides, and tips are considered evergreen content.
All of this is to say that you should worry less about being “original” and focus more on being value-adding. A good example is this post (yep, the one you’re reading right now). If you type in “questions to ask before writing a blog post” on the Google search bar, you’ll find around 1,430,000,000 results. So, why did I decide to write it anyway? Simple. Because I know that I can still contribute something valuable, if not helpful, to my readers. So, before writing a blog post, assess its value.
Ask Yourself
- Would people still care about this topic?
- How popular or widely talked about is this topic? Is there a new angle or a new perspective that you can add to this conversation?
- Are you solely reiterating points and arguments made by other bloggers? Or is your take fresh and unique?
- What would set your blog post apart from everyone else’s?
- What would make your blog post valuable or useful to other people?
5. Can I arrange my thoughts into a cohesive outline?
Your answer needs to be a solid yes. Because a good idea will fall flat if the execution leaves a lot to be desired. In other words, you have to be prepared to write it well. This encompasses (1) sufficiently knowing your material, (2) having enough material to work with, and (3) translating that material into a great outline. If you don’t know what to say or if you don’t know how to say it, then no one would be able to appreciate your thoughts and ideas, no matter how good they are.
An outline is the building block and the backbone of your entire blog post. It’s an extremely useful tool in ensuring that your blog post is in its best possible form! A good outline can show you what your main points are, which parts can be divided into sections (which is great for SEO!), how your ideas can flow logically, and even which parts are lacking in comparison. Moreover, it can also serve as your framework, guiding you into writing effectively and concisely.
6. What am I hoping to achieve by writing this post?
Before writing a blog post, ask yourself what your intention is. Ultimately, what are you trying to do? And what are you hoping to achieve? By asking these questions, you will be able to effectively gauge whether the blog post is worth your while.
The purpose behind your content must be evidently clear. More importantly, it’s essential that you assess whether what you’re writing is, in fact, aligned with what you’re aiming for. For example, if your goal is to build up hype for an upcoming book release, then writing an early book review might help you achieve that. As another example, if you’re hoping to organically grow your viewership, then you might be able to do so by focusing on creating evergreen content that’s catered to your niche audience.
This might sound harsh. But if your post has no clear intention or purpose, discard it and move on. You can — and should — invest your time, energy, and effort in creating more worthwhile content instead. Remember that you are human: you have limitations, you have a flourishing life outside of your platform, and you deserve to focus on content that you can be proud of.
Ask Yourself
- What is the main purpose of your blog post? Are you trying to promote, to inform, or to entertain?
- What do you want readers to take away from your blog post?
- What do you want your readers to do after reading your blog post?
- What feelings or thoughts should your blog post provoke in your readers?
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I’d love to hear from you!
? Do you struggle with creating content for your blog? How do you work through it?
? What factors do you consider before you commit to writing a blog post? Does asking questions help in your decision-making?
? What do you think about this post? Do you find it helpful?
Ahaana says
This is THE most helpful blog advice I have received since coming on WordPress, and you’re definitely a role model for me. I had a question about the 2nd question you wrote about – Am I Qualified For This. What if I’m simply writing a book review, and not a post raising awareness (because that’s something I need to research on), is it ok if I just want to share my opinions, and may not be the best person for the review? Thanks!
Anukriti says
Really liked this post. Will try to implement the points you mentioned in my blog posts as well. At the moment it’s very hapazhard and mainly books reviews 🙈.
Charvi Koul says
okay, I’m SO late here but ahhhhhh Shealea this post is freaking perfect, I love each and every point and these are especially wonderful points that I will keep in mind for writing future blog posts ❤?
Kal @ Reader Voracious says
(Are you sick of me flooding your notifications yet?)
This is such a helpful post – I’ve found that blogging with intention works best for me because I have so little energy these days. It can take forever to write out a post or even feel like working on one, so having a clear idea of what I want to do, why, and having passion associated with it is useful.
But I’ve also found that inspiration comes when when I have the least spoons. So I make notes to come back to the topic later, which is why I have something like 247 drafts right now.
ursa reads says
As usual, this is such a useful post, thank you for your advice!!
Sam @ Spines in a Line says
Thanks for another wonderful blog post! That passion is key for me, cuz like you said there have been some posts and series I’m really excited about but they take a lot of work. If it’s not something I’m interested in writing then it’d feel terrible having to put so much effort into it
Ara @ Open Pages says
This post has managed to perfectly encapsulate the troubles I personally have with figuring out what to blog! I ask myself questions, second-guess myself a lot, and then don’t end up blogging, but the way you’ve broken this down? Is going to really make things easier for me to go on, I think. So thank you, for always having content that makes me think on what I write, what I want to write, and just, in general being awesome.
Sim @ Flipping Through the Pages says
Shealea, can I say I am LOVING this Shealea 2.0 so very much??! Loved this post so much. I am having trouble finding time o blog these days. I am even thinking of taking a long hiatus and coming up with a new energy later. And his post really helped me to see what and how to move forward with content planning. so thank you!
Genissa @ Empty Kingdom says
Points were made, and eloquently so. These are very important questions to consider. And I agree with everything you said about outlines, and a good balance between passion and impact.
I’m proud of my story diary and watch, read, & listen features, but I’m learning that it’s important be mindful and respectful of the content and the way I talk about them. As you’ve pointed out, we do have a responsibility of the content we create, and disinformation can be dangerous. So these questions you’ve stated in this post are incredibly important to ask ourselves before writing/publishing a blog post.
Thank you for taking the time to write and share this – it’s very helpful, Shealea! ?
Inosh Kalaikumar says
I found this post very informative even for me who is not a professional blogger! But I think these rules apply for anything. (By anything ,I mean bookstagram ?)
Jennifer says
I enjoyed reading this blog post! You definitely brought up some great questions that I never really thought about before. Thanks for sharing 🙂
Shealea says
Thank you! I’m glad that you found the questions helpful. ?
Allessandra the (Not-So) Great says
This post has been extremely helpful! I’ve recently launched my own book blog, and though I have written a slew of blog posts that I’m proud of, it can be really challenging to figure out which topics I should write next and in what order should I prioritize them. It’s even more challenging because my brain refuses to focus on just one thing at a time, so most of the times, I’m so motivated to write a blog post and then I stop halfway. ?
I have used some of the questions you mentioned in this post, but there are some that never occurred to me before. So, that’s nice. I’ll try to be better at my own strategizing game, but I don’t want to pressure myself too much because, knowing myself, the surefire way for me to give up on something is due to pressure.
TL;DR: thanks for this post! It’s really helpful to a blogging noob like me. ?
Shealea says
I’m glad that you found the post helpful. ? I get a little bit nervous sometimes because I know that there’s a lot for me to learn as well.
But anyway, I do think that, by the end of the day, you just need to do things at your own pace. There’s no real One Right Way to do things. So, just remember that guidelines are guidelines, not requirements. Definitely don’t put pressure on yourself. ??
Patricia Lim says
I like how you write about stuff and the layout makes it easier to read through.
Personally, I get stuck with blog posts since blogging is not an income-generating task, I do it when I get a chance and when schedule permits it. I don’t have hundreds of drafts but I have an outline of a ideas. Sadly, they don’t get to reach the publishing stage.
I agree that there must be a balance between passion and impact but honestly, really difficult to achieve. The questions you posted are helpful especially for people (like me) who wants to do more with blogging.
Shealea says
Ahh, thank you! I’ve been experimenting a lot with the layout and formatting, so it means a lot that you’re finding it easy to read through my content. I’m glad that it’s paying off. ??
Honestly, I think the steady flow of ideas that I have is because I’m currently unemployed. HAHAHA. I hope you aren’t being too harsh on yourself about your blogging. It’s really all about doing things at your own pace. ?
Cam @ Camillea Reads says
“Remember that you are human: you have limitations, you have a flourishing life outside of your platform, and you deserve to focus on content that you can be proud of.” THIS! This line hit me like a truck.
For a long time now I’ve been prioritising quantity rather than focusing on the posts I find valuable. By focusing on the numbers, I’ve ended up burned out to write the posts that I want to. I love doing research & writing thoughtful posts but because I valued the numbers, I lost touch with what I really wanted to write. This post is a wake up call, Shealea!
Shealea says
I’m glad to write something that resonates with you. I can relate to feeling pressured to write more frequently, especially when your statistics are stagnant or dwindling. But you’re right that doing that tends to drain you of the energy you need to write posts that are more meaningful to you. ?
Hopefully, we’ll both be better at navigating this type of thing. ?
Caro @ bookcheshirecat says
Oh, this is such a fantastic post! ? Your questions really made me reevaluate my blog post ideas and are a great way to check how well an idea holds up if you look at it more closely. I’ve noticed as well that certain posts perform better at a certain time/season, so that’s always something I try to take into consideration when I plan my content for the upcoming months!
Shealea says
Aww, thank you! I’m glad that the post is helpful for you. ? I get a little nervous sometimes because I mainly draw from my personal experiences, and I recognize that *my* way of doing things isn’t necessarily the best way of doing things, you know?
It’s definitely easy to be swept away by ideas, so it’s really important to step back and evaluate them more closely. Especially because blog posts require so much work!!!
Isabella S says
ok bookmarking this for later because this is probably the most helpful blog advice post i’ve read. if i’d had this in august, wow, i probably would’ve been able to keep up with posting everyday if i had this post at the back of my mind. i love the part where you say to let go of some posts because that’s what i am doing now (going into the school year, not having a lot of time, etc. leads to it being easier to focus on creating posts that i 1. want to make, and 2. need to make). seriously, thank you for writing this and you’re definitely someone i look up to.
Shealea says
Omg. This is the highest praise. Thank you!!! ?
Nandini Bharadwaj says
I love this post so much! ? And I’m loving your new formatting as well. The organisation is really appealing to the nerd in me. ? This is one of those wonderful posts I want to bookmark so I can keep coming back to it!
I also share the same intent as you in the sense that I want to create content that I’m personally passionate about and that would appeal to my audience. I plan my posts a month ahead and I’m being intentional about my content from this year. I think bloggers, especially those who are new, will definitely benefit from this. Great post, Shealea! ?
Shealea says
Thank you, Dini! I’ve been playing around with the formatting for what feels like the longest time, and I’m pretty proud of the outcome. I’m so happy that you like it. ? Readability is so important to me, and my SEO plugin has been kicking my ass about the length of my sentences. ?
I don’t think I have it in me to plan my posts a month in advance. So you’re definitely leagues ahead of me in the ‘having it all together’ department. ?
Nandini Bharadwaj says
Getting that thing to turn green is such a struggle. I give up most of the time. ? It looks great! You’re doing so good! Loving Shut Up, Shealea 2.0 very much. ?
Shealea says
IT REALLY IS. Especially for book reviews. I always end up rage-quitting. ?
Thank you again! Your support means the world. ?
Nandini Bharadwaj says
If it’s an orange for my reviews, I’ll actually cry happy tears oof. Especially since I use this emoji ✨ for bullet points and it thinks I have consecutive sentence starting with the same word. There is no winning. ?
Shealea says
The plugin can be SO DUMB. ? But I believe in us!!!
Kate @ Your Tita Kate says
NUMBER TWO AND NUMBER SIX!!!!!!
Shealea says
The real questions.